Purpose-built for pop, push, and native traffic. Dual-phase detection: server-side analysis plus client-side browser verification. Every visitor classified into Gold, Silver, or Filtered quality tiers — in under 15 milliseconds.
Built from the ground up for media buyers. Not adapted from enterprise IT security.
PureGuard never blocks on a single signal. Our proprietary scoring engine requires multiple pieces of converging evidence before making a decision. Real humans pass. Bots get caught.
Every click receives a proprietary trust score built from dozens of weighted signals. The scoring algorithm adapts to each traffic source, with tunable sensitivity per campaign.
Bot detection is the means — zone intelligence is the end. Know exactly which zones send real humans and which send bots. No competitor offers this at any price.
Phase 1 runs server-side before the redirect — invisible to bots. Phase 2 verifies browser integrity client-side with 10 hardware and runtime checks. Two phases. Zero evasion surface.
Competitors charge $3,000–$50,000/month and still don’t support pop/push traffic. PureGuard delivers superior detection for a fraction of the cost.
The detection engine continuously learns from your traffic patterns. Zone quality scores update every 10 minutes. The longer it runs, the more accurate it becomes.
18 proprietary detection layers organized into four defense tiers. Each click is analyzed across all tiers simultaneously.
Real-time cross-referencing against multiple threat intelligence feeds and community-driven blocklists covering millions of known malicious IPs. Continuously updated from global sensor networks. Sub-millisecond kernel-level lookups.
200+ bot and automation framework signatures covering headless browsers, scraping tools, ad fraud crawlers, and verification bots. Pattern library updated weekly. Zero false positive rate on known signatures.
W3C-spec aware validation of browser version claims, build signatures, and privacy feature behavior. Catches fake versions, impossible combinations, and spoofed user-agents with 100% certainty.
In-memory behavioral analysis detects abnormal click patterns, rapid-fire attacks, fingerprint rotation, and coordinated bot farm activity across multiple time windows.
Validates unforgeable browser-enforced security headers and protocol-level signals that simple HTTP clients cannot replicate. One of the strongest server-side bot indicators available today.
Proprietary database of 13,200+ hosting ASNs and known proxy networks. Distinguishes genuine residential users from datacenter-originated traffic, VPNs, and residential proxy services used by sophisticated bot farms.
Cross-validates dozens of signals across HTTP headers, protocol metadata, Client Hints, TLS characteristics, and geo-consistency markers. Real browsers leave a consistent fingerprint across every dimension. Bots leave contradictions.
Proprietary algorithms detect UA switching, coordinated multi-IP bot farm patterns, and sophisticated evasion techniques. Catches bots that evade all other single-signal detection methods.
After server-side analysis, borderline visitors undergo real-time browser verification — 10 integrity checks executed in under 10ms.
WebDriver detection, Chrome object validation, automation framework globals, navigator.userAgentData consistency, and function integrity checks. Catches Selenium, Puppeteer, Playwright, and PhantomJS.
WebGL renderer analysis (SwiftShader/Mesa/llvmpipe detection), screen dimension validation, viewport-to-screen ratio checks, and plugin/language enumeration. Virtual machines and headless browsers exposed.
Timezone verification against geo location, engagement tracking (scroll depth, click interaction, time-on-page), and visibility state monitoring. Bots that pass server checks fail behavioral verification.
Every click receives a continuous trust score from 0 to 10, built from dozens of weighted positive and negative signals.
Same User-Agent. Completely different evidence.
Chrome 131 on a mobile carrier in Thailand with full browser enforcement signals → HIGH TRUST — ACCEPT
Same Chrome 131 UA from a cloud server, missing browser signals, inconsistent protocol → LOW TRUST — BLOCK
The user-agent is identical. The surrounding evidence tells the whole story. That’s why multi-signal trust scoring catches bots that simple UA matching never will.
Bot detection is the means. Zone intelligence is the end.
Every traffic source has hundreds or thousands of zones (publisher IDs). Some zones deliver 95% real humans.
Others deliver 95% bots. The difference between profit and loss is knowing which is which.
PureGuard aggregates Guard verdicts per zone — accept rate, average trust score, hit volume, bot evidence patterns,
device fingerprint diversity, conversion data — and produces a quality verdict for every zone, updated every 10 minutes.
Result: A ready-to-paste blocklist and whitelist for every traffic source you run. Export as CSV, flat text, or use the API. Updated every 10 minutes. No manual analysis needed.
Where PureGuard sits in your traffic chain.
Log all Guard decisions without blocking anything. See exactly what PureGuard would block before you flip the switch. Perfect for validating detection accuracy on your specific traffic sources.
Active blocking. Bots get redirected to dump URLs. Clean traffic reaches your money URLs. Zone blocklists auto-generate and update every 10 minutes.
Score traffic before you pay for it. Not after.
The traditional RTB flow burns money on bots:
Guard scores the bid request before you commit:
Built different. Built for media buyers, not enterprise marketing teams.
| Capability | PureGuard | PPC fraud tools $150/mo |
PPC fraud tools $500/mo |
HUMAN $50K/mo |
|---|---|---|---|---|
| Pop/push traffic support | ||||
| Zone-level intelligence | ||||
| RTB pre-bid filtering | ||||
| Server-side (no JS tags) | ||||
| Auto zone blocklist | ||||
| Auto zone whitelist | ||||
| Detection layers | 18+ | 3–5 | 5–8 | 20+ |
| Decision latency | <15ms | 100ms+ | 50ms+ | <10ms |
| Threat intelligence feeds | ||||
| Behavioral bot farm detection | ||||
| Traffic quality tiers | ||||
| Client-side verification | ||||
| Free tier | 100K checks |
Why competitors don’t work for media buyers: PPC fraud tools and PPC fraud tools are built for Google/Facebook advertisers — they use JS tags and client-side detection that doesn’t work with pop/push traffic. HUMAN (formerly White Ops) is enterprise-only at $50K+/month and doesn’t offer zone-level intelligence. None of them understand the media buying workflow: zones, blocklists, source-specific tuning, or cheap traffic economics.
Real performance data from live traffic across pop, push, and RTB sources.
Our detection engine evolves faster than bot techniques.
Connect your traffic source, enable Shadow Mode, and watch PureGuard score every click in real time. No code changes. No JS tags. Takes 2 minutes.